All-electric courier Packfleet and Who Gives A Crap have ended crappy deliveries for Londoners, with over nine million toilet rolls delivered across the capital. It’s not just customers that are benefitting, it’s the planet too, with the brand saving approximately 54,500kg of carbon emissions thanks to Packfleet’s ultra-efficient, all-electric fleet.
These figures will only continue to increase, with Packfleet on course to ship over 10 million rolls by the end of 2024. From working with Packfleet alone, Who Gives A Crap is set to reduce the total carbon emitted by its UK-EU region by 0.6%.
To mark the new partnership, the Who Gives A Crap team recently became Packfleet delivery drivers for the day – bringing ‘random acts of crappiness’ directly to customers’ doorsteps. Londoners were treated to free cupcakes alongside their toilet roll, with furry friends being offered branded dog biscuits.
As a result of the partnership, Who Gives A Crap has seen a 25% drop in customer queries on the whereabouts of their orders, thanks to the introduction of Packfleet’s transparent, user-friendly recipient experience.
Packfleet’s delivery failure rate is 10x less than traditional couriers, resulting in over 98% of Who Gives A Crap customers receiving their bog roll on time – an over 4% improvement on the UK industry average – cutting down on resource-intensive redeliveries. The two B Corp certified brands teamed up in October 2023, and have been disrupting their respective sectors together ever since.
Tristan Thomas, CEO of Packfleet, said: “We’ve achieved a lot in the short time Packfleet has been working with Who Gives A Crap, with both customers and the environment seeing the upshot.
“Our close relationship with the Who Gives A Crap team has allowed us to do some amazing work, including letting them experience what it’s like to be a Packfleet driver first hand.
“Whilst we can’t promise to deliver toilet rolls directly to the bathroom door, we are confident we can maintain the high standard we’ve achieved and continue to put a stop to crappy deliveries.”
Phillipa Taylor, Head of European Supply Chain at Who Gives A Crap, added: “We chose to work with Packfleet due to their carbon neutral deliveries, tech platform and customer focus.
“Deliver and Delight is one of our core values at Who Gives A Crap. Packfleet have consistently lived up to this, with reliable and excellent service, week in, week out – driving down our customer tickets.
“The Packfleet team continually comes to the table with proactive ideas and opportunities on how we can further improve our customer experience.
“Surprising our customers on delivery day was a real highlight for us. We couldn’t have done this without Packfleet’s trust and cooperation. They have been great to work with and have enabled us to get closer to our customer experience. Thank you, Packfleet.”
About Packfleet
All-electric courier Packfleet, is a tech-enabled carbon-neutral courier based in London that’s revolutionising the world of ecommerce delivery. The B Corp startup is both greener and fairer than its competitors, and pays drivers 30% higher than the industry average.
Packfleet was founded by a team of early-Monzo employees in 2021 and now ships regularly for hundreds of businesses all over London.
The company is powered by its own purpose-built tech stack that can predict delivery times within the minute, and map journeys for drivers making sure they are on the most efficient route possible.
Packfleet had raised £8 million in a seed round, backed by leading investors Creandum (early backers of Spotify) and General Catalyst, who funded Airbnb and Deliveroo.
About Who Gives A Crap
Who Gives A Crap is a B Corp™ certified business, recognised for the highest levels of environmental and social impact. Their products are eco-friendly, made using recycled and sustainably managed sources that are FSC® Chain-of-Custody certified (C190271) and delivered to nearly 40 countries with carbon-neutral shipping.
Who Gives A Crap is up to 30% cheaper than leading brands- and one box lasts the average person an entire year! You can head to whogivesacrap.org/tp-comparison for more information on the value of Who Gives A Crap’s rolls vs other products.
The business launched in 2012 when co-founders Simon Griffiths, Danny Alexander and Jehan Ratnatunga learnt that billions of people do not have access to a toilet. From the beginning, the company has donated 50% of its profits to clean water and sanitation non-profits worldwide.
To date, Who Gives A Crap has donated over ￡9 million to partners around the world that work with local communities to improve access to water, toilets and hygiene solutions. The company strives to continually reduce its environmental footprint whilst helping billions of people in need.
